• Netherlands, Amersfoort
  • B2B - Marketing
  • Professional Job
  • Full-Time

Vacature in het kort - Short job description

Digital Business Analyst – Foodservice Netherlands


As a Digital Business Analyst within FrieslandCampina, you will work for one of the biggest dairy companies in the world. Foodservice is one of the operation companies within FrieslandCampina and supports all the markets where our premium dairy brands ‘Debic’ and ‘Lattiz’ are sold.


You will work in the Global Digital Team where you are responsible for analyzing multiple data sources and the reporting of business insights. After analyzing you will translate the insights into actual business tactics in order to grow our volume, EBIT and Customer loyalty. Your goal is to achieve sustainable volume growth of the product portfolio. You actively participate in different projects, for example identifying new areas of data driven opportunities. In this position you will work closely with the rest of the Global Digital Team (existing of Data analysts, CRM and digital marketeers), the local Marketing & Sales team (starting with NL) and the Global Finance Team.


Within FrieslandCampina there’s a lot of attention for personal growth. You will be stimulated to develop yourself and make a difference within the organization. The ideal candidate has a Master’s degree within Business, Marketing, Statistics, Mathematics, or related, and a minimum of 5-8 years of experience in data analyses. Besides this, you have the drive and ambition to make a difference within FrieslandCampina.

Focusgebieden met wereldwijde impact

Zowel binnen onze Business Group Ingredients en onze Business Group Cheese, Butter & Milkpowder hebben we afdelingen die onze B2B klanten bedienen. We hebben kantoren in negen landen verspreid over vier continenten. Onze commerciële teams zijn verantwoordelijk voor de marketing en verkoop van onze op melk gebaseerde producten en derivaten zoals kaas, boter, melkpoeder, proteïnes, lactose, etc. Onze klanten zijn wereldwijd actief, voornamelijk in de voedselindustrie, de baby en kindervoeding, de farmaceutische industrie en de dierenvoeding industrie.

Hoe ziet jouw rol eruit? - What will your job look like?

Main tasks and responsibilities

  • Provide data-driven guidance to local Field Sales/ marketing teams in planning visits, in strategy between Key accounts and smaller customers;
  • Provide data-driven target group segmentation and selection for marketing automation and campaign purposes;
  • Conduct search & navigation ranking analysis on the online platforms of key wholesalers and provide optimization advice;
  • Uncover product content optimizations and align with local Marketing team;
  • Provide guidance for Trade Account Managers in establishing campaign KPI’s with wholesalers, monitor and evaluate KPI results;
  • Connect Sales, (Digital) Marketing, CRM and Analytics teams by creating joint objectives based on data;
  • Generate insights to create data-driven O2O (offline to online) customer journeys;
  • Work together with Consumer Dairy Business Group data team to improve analysis and reporting functionalities.
  • Ensure business decisions are made based on data;
  • Present analysis and strategic recommendations in a clear and accessible way.


  • Master’s degree (with a background in Business, Marketing, Statistics, Mathematics or related field);
  • The minimum of 5-8 years of experience in data analysis (experience is a digital environment is preferable);
  • Excellent communicative skills, empathy and flexibility;
  • Advanced in speaking the English language;
  • Sensitive to organizational needs and maturity level (pragmatic and effective);
  • Innovative thinker, excited by challenges and new ideas;
  • Outstanding project management skills to ensure tight deadlines;
  • Pragmatic decision-maker;
  • Customer first and customer-centric approach.

”Attention to personal development, loads of ambition and energy and always willing to contribute: the management style of my Singapore manager inspired me tremendously. Exactly the kind of manager I want to be!”

Linda Peek - Dairy Based Beverages Brand Manager

”In our innovation center, we find new and better ways in which nutrition can help patients to recover. ”

Floor van der Horst - Marketing Director Medical Nutrition

”As a Sales Manager, I spend most of my time with customers. Today I'm visiting a customer and I think it's impressive to see our raw products being processed in consumer goods.”

Ruud Disco - Sales Manager Western Europe

”What a thrill to have discussions with the experts, while we implement our strategy for butter. By working closely together, we create a whole new dynamic. ”

Aurelie Letortu - Marketing Manager

”Because of Asia's climate and not always ideal storage conditions, we see opportunities to develop new types of milkfat for this market. By doing so, our ingredients help to preserve the quality of end products.”

Johan de Hoon - Sales manager Asia

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