• Netherlands, Amersfoort
  • B2B - Marketing
  • Professional Job
  • Full-Time

Short description

All 20,000 employees at FrieslandCampina share a single passion: getting more out of milk and aim to help people move forward in life. With our brands - over 30 - we reach millions of people in more than 100 countries. FrieslandCampina consists of a number of business groups and operating companies with offices all around the world. The head office is located in Amersfoort, the Netherlands.


At our Business Group Dairy Essentials in Amersfoort, The Netherlands, we are temporarily looking for a:


Market Segment Manager (temporary until September 1st 2019)


For the Butter & Milk Powder B2B business, we are looking for a segment marketing manager to cover maternity leave. In this challenging function you will work in an innovative, challenging and complex environment. You are responsible for the development and implementation of the business strategy and plans for the butter and milk powder markets, based on solid analysis of global market trends, installed production capacity, competitive positioning, stakeholders in the value chain; and by an in-depth understanding of customer needs, added value and product differentiation. Your objective is to lead the implementation of the trading-up strategy and to drive sales and profitable growth.



Main tasks & responsibilities:   

  • Initiate, manage, participate and lead projects on tactical and strategic level, in a complex business environment.
  • Develop and execute the business strategy.
  • Gather information of the market, competition, customer trends, needs and developments.
  • Develop and deploy value propositions. Develop value propositions for key products, and define price guidance for added value products.
  • Train sales teams in selling the Value Propositions effectively and independently;
  • Develop sales tools that contain presentations, movies and physical promotion materials. 
  • Report trends and industry insights; as marketing manager you are an authoritative manager regarding market knowledge and understanding.
  • Initiate and supervise product development and launches of new product (commercial steering of the R&D team).


  • Master degree. Academic thinking and working level.
  • 7 to 10 years’ working experience, in depth knowledge of the food industry preferred
  • Expertise & knowledge of marketing and sales in an international B2B environment
  • Knowledge of the B2B food industry
  • Proven technical understanding of ingredients performance in food applications 


  • Business acumen and commercially aware
  • Pro-active, driven, motivated and self-propelling
  • Planning and organization
  • Being able to switch between helicopter view and critical details
  • Analytical: sees the essentials, systematic approach
  • Quantitative skills, capable of working with financial data
  • Ability to think strategically and tactically, and translate this to operational work
  • Excellent communicator both verbal and written in English
  • Innovative and creating thinking 

Compensation benefits 

Your salary is based on the weighting of your job, your experience and your training. FrieslandCampina does not however only compensate its employees with monetary rewards. We also consider it important for our people to continue to grow. After all, your development is not only good for your career; our products also benefit from it. That’s why we invest in relevant training courses in your particular discipline. The mutual exchange of knowledge between colleagues is also evident on the work floor. It is, after all, the most effective way to learn. 


Official applications are only possible via the website.

”Attention to personal development, loads of ambition and energy and always willing to contribute: the management style of my Singapore manager inspired me tremendously. Exactly the kind of manager I want to be!”

Linda Peek - Dairy Based Beverages Brand Manager

”In our innovation center, we find new and better ways in which nutrition can help patients to recover. ”

Floor van der Horst - Marketing Director Medical Nutrition

”As a Sales Manager, I spend most of my time with customers. Today I'm visiting a customer and I think it's impressive to see our raw products being processed in consumer goods.”

Ruud Disco - Sales Manager Western Europe

”What a thrill to have discussions with the experts, while we implement our strategy for butter. By working closely together, we create a whole new dynamic. ”

Aurelie Letortu - Marketing Manager

”Because of Asia's climate and not always ideal storage conditions, we see opportunities to develop new types of milkfat for this market. By doing so, our ingredients help to preserve the quality of end products.”

Johan de Hoon - Sales manager Asia


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