• Thailand, Bangkok
  • B2B - Marketing
  • Professional Job
  • Full-Time

Kurze Stellenbeschreibung

Job scope:


Develop/monitor and implement the marketing plan of responsible products with respect to products mix, market segments, promotions and advertising, new product development and project management, as well as recommend the activities to the sales team in order to achieve marketing objective.


Main Accountabilities

  • Develop effective category vision, annual plan and strategies to strengthen position of all products together with Marketing Manager (for Senior Brand Manager)
  • Update & analyze market information, competitors’ activities and consumer insight to set effective brand strategies.
  • Plan and control Advertising and Promotion spending for responsible products to meet volume/value target.
  • Supervise, after management approval, the correct implementation of the plans, follows the development to ensure realization of the target assignments.
  • Develop NPD plan (New product development) to innovate new product concept to the market.
  • Contribute in development of advertising campaign, media and brand strategy to enforce the most effective communication strategy.
  • Work closely together with Sales and Trade Marketing Department to optimize the total performance of marketing activities for the assigned products.
  • Maintain liaison with other department, agency and suppliers to ensure good coordination and effective implementation of plan.



  • Bachelor’s Degree or higher in Business Administration or related field, MBA is a plus.
  • Minimum 7 years’ experience in Marketing / brand management-experience in Fast Moving Consumer Goods (FMCG) company preferred.
  • Strong Brand management and / or Sales knowledge (i.e. category /brand knowledge); plus basic finance knowledge, research knowledge, media tools and methodologies knowledge, cross-functional knowledge.
  • Strong leadership skills, result-oriented, self-motivated, pragmatic, analytical, problem solving, presentation and negotiation skills.
  • Has demonstrated the ability to work in a team setting and has contributed to the achievement of a team’s success.
  • Must be able to communicate clearly and concisely both verbal and in writing with all levels within all business functions.
  • Able to work under pressure and business dynamic.
  • Good Command of both Thai and English in speaking, reading, and writing.
  • Resilient and able to work under pressure & business dynamic.
  • Proficiency in Microsoft Word, PowerPoint and Excel.
  • Business management, Marketing/ Brand Communication
  • Great Analytical, Great English communication (writing, Speaking, listening),
  • Positive, Fighting spirit, Opportunity seeker, friendly, cooperative, Result oriented with well process management


Compensation benefits
Your salary is based on the weighting of your job, your experience and your training. FrieslandCampina offers not only a competitive salary but also training and education on the job because it’s important for our people to continue to grow. After all, your development is not only good for your career; our products also benefit from it. The mutual exchange of knowledge between colleagues is also evident on the work floor. It is, after all, the most effective way to learn.


Location: This position will be based at FrieslandCampina Thailand Head Office, Phaholyothin , Bangkok. 

”Attention to personal development, loads of ambition and energy and always willing to contribute: the management style of my Singapore manager inspired me tremendously. Exactly the kind of manager I want to be!”

Linda Peek - Dairy Based Beverages Brand Manager

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Floor van der Horst - Marketing Director Medical Nutrition

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Ruud Disco - Sales Manager Western Europe

”What a thrill to have discussions with the experts, while we implement our strategy for butter. By working closely together, we create a whole new dynamic. ”

Aurelie Letortu - Marketing Manager

”Because of Asia's climate and not always ideal storage conditions, we see opportunities to develop new types of milkfat for this market. By doing so, our ingredients help to preserve the quality of end products.”

Johan de Hoon - Sales manager Asia

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